On 12 June 2021, a webinar was conducted by the Department of Commerce with CA & IT on the topic “Emerging Trends in Digital Marketing”  by Dr. P. Kalpanadevi, Assistant Professor, Dept of Commerce, Sri Ramakrishna College of Arts & Science for Women. She stated that “With the COVID-19 pandemic changing the buying patterns of several categories can be purchased through e-commerce today for which the consumers, now, to a large extent rely on digital marketing as a way to learn about brands & products”.

During this webinar, she briefed about the evolving technologies, social media platforms, and how to use these technologies to reach the right person at the right time to connect with current and prospective customers.